How To Drive Traffic To Your Blog Or Your Website


Introduction





If you are reading this article, you probably struggle to get traffic to your website. Let's be honest - a site without traffic is worthless. No traffic means there are no clicks on ads and no sales of products. In addition, according to a recent study, only 25% of all online sites receive more than 5,000 unique visitors per month. That means that 75% are small, low-traffic sites. Are you one of those 75%?

It does not have to be this way. In this article, you will find 4 different ways to use traffic to your website.

Option 1 - Optimizing Your Website for Search Engines



Your website and content itself should be SEO optimized if you want to get organic traffic.

A general rule of thumb is to start optimizing your site by doing keyword searches. Many people forget this and optimize their sites for the wrong keywords. As a result, they can not rank on search engines. Proper keyword research will eliminate the risk of spending time and money on the wrong keywords.

There are many online tools created for this purpose, for example,  Google Keyword Planner  (you must have the Adwords account to use it) can show average monthly searches for a selected keyword and even generate new keyword ideas, key. Spend a few minutes in the keyword planner to find keywords that are worth targeting.

Once you know the keywords you want to rank, you can start optimizing a website for the search engines. SEO can be divided into 2 parts:

  • On-page SEO  - Optimizing the website and its content. A webmaster has full control of SEO On-page because everything is done on the site.

  • Off-page SEO  - Most people think that off-page SEO is just creating links, but in fact it is everything you do on the outside of the site: social media, mentions, social bookmarking and of course link building.


Both are important and should be used simultaneously. However, many Internet marketers and SEOs agree that website owners should focus on on-page SEO first. Here is a list of the most important SEO factors on the page:

  • Title Tag.  Offer an attractive title and include keywords that you are targeting.

  • Description Tag.  Like the title, your description should be interesting and contain keywords you want to sort by. A good description can significantly increase the click rate.

  • Tag keywords. Although this tag is ignored by Google, you should still use it for other search engines. Please provide 10 most important keywords here.

  • Headers. Search Engines (and Humans!) Love the right format and easy to read. Use title tags H1, H2, H3 in your content. Try to include your keyword at least in the H1 tag.

  • URL structure. If possible, use your keyword in the URL. Do not use underlines, special characters or spaces here. If you need to separate the words, use dashes.

  • ALT Text for images. Alternate text is required for blind screen readers. It is also a Google ranking factor. Whatever system you are using to publish your content online, it should allow you to include alternative text for images.

  • Content. For your website to rank high on the search engines, the content should be unique and provide value to your visitors.

  • Speed ​​of the site. No one likes slow websites. Optimize your site for the best upload speed possible. Google has a great tool for analyzing the performance of  PageSpeed ​​Insights  .


Go through your site and make sure you meet these SEO requirements on the page.

Once you are sure that your website meets these SEO requirements on the page, start doing SEO optimization off the page.

You can start by posting helpful comments on blogs and forums related to your niche. Add your site to link directories and classified ad listings. If you have a blog, submit it to blog directories like  Blogging Fusion  . If you are good at writing, get to bloggers in your niche and propose to write a guest blog post. Share and submit your content to social networks and bookmarking sites. There are hundreds of different ways to create backlinks and do SEO off-page, use your imagination!

Option 2 - Using Paid Ads


Adwords

It may seem very obvious, but it is necessary to include paid ads in this list. Many internet marketers will agree - paid ads are the fastest way to get traffic to a website. However, there is an ad with disadvantages (depending on a niche) it can cost you a fortune. So before you start, you need to optimize your site for the best chat rate.

The best place to start is  Google Adwrods  . Adwords is a Google-owned advertising platform where advertisers can compete with keywords. The highest paid ad will appear in Google search results or sites that participate in the Adsense program.

To ensure that paid traffic is converting well, it is recommended that you start with a small daily budget ($ 10 or less).

Some other pay-per-click networks  :

Option 3 - Sharing your website on social networks




Do not just post excellent content and expect visitors to start your site. You must show what you have. This is where social networking sites can help you. Share all new content on social networks - it will be quick to see visitors coming from social networks through sharing and tastes.

You may be wondering which social network to choose? Well, that depends on your niche. For example, Google+ works best for B2B companies, Twitter is great for news sites, especially women use Pinterest, so it will work perfectly for fashion blog or revenue. Try some social networks and mix strategies to see what works for your site.

List of social networks you can use to drive traffic  :

Option 4 - Increasing traffic with email marketing




For no valid reason, email marketing is often overlooked by website owners. Sending reminders and friendly updates when new content is released is a great way to generate traffic to your site.

You can start by creating an account in  MailChimp  - they provide an all-in-one solution for email marketing.

However, it is important not to overdo it. Start by sending monthly or weekly emails to your subscribers. Do not forget to include something valuable in the email message - no one likes simple promotional emails.

Conclusion


Traffic brings sales, ad clicks and commercial leads. We provide 4 different methods that you can use to drive traffic to your site. Some of them, for example, SEO optimization, requires work and time, others like paid ads will offer immediate results. Try all of them to see which one works best for your site.


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