Whats is CTR?

Click-through rate or CTR is one way to measure the success of an online advertising campaign. A CTR is a percentage obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner ad was delivered 100 times (impressions delivered) and one person clicked on it (recorded clicks), then the resulting CTR would be 1 percent and displayed at 1.00.

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