Whats is CPA

CPA (cost-per-action) or advertising (cost-per-acquisition) is performance based and is common in the affiliate marketing business sector. In this payment scheme, Publisher carries the entire risk of running the ad and & gt; advertiser only pays for the amount of users who complete a transaction such as a purchase or sign up. This is the best kind of fee to pay for banner ads and the worst kind of fee to charge.

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