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Why do not my affiliate campaigns convert?



One question that often arises from our clients, early in their journey with affiliate marketing, is: "Why are not my campaigns converting?". We wish to have an immediate answer, but no.





Our skills come a long way when it comes to explaining how to do proper research using our tool, but an answer to the question of why a campaign is not working well is out of our hands. But do not walk away disappointed, we can still give you solid advice on where to look for errors in your campaigns.

To do this, we asked two affiliate experts, Bank of AlcheBank.com and Bazi Hassan, to take action on this issue. Here is what they told us:
"Three main things have a high impact on the conversion rate of a landing page - an audience, a landing page and an offer," says the Bank. "I always consider this when my landing page does not convert."

"You see, building a profitable campaign takes knowledge, there is no secret that conducting sound research from the outset is the foundation," says Bazi. "By spending more time researching, you can avoid wasting money from the start."

The Bank suggests a closer look at the demographics of your audience by clearing your landing page and wisely choosing an offer or service you advertise. Bazi adds to this by doing market research on the market. Let's see how these tips are applied in practice.

A well-known audience


Many affiliates continue to adjust the elements on their landing page from side to side to get a better conversion rate, but most of them rarely care to check the demographics of the audience. As a result, they end up waving a great landing page in an impassive audience.

"The fact of doing before you tinker with your landing page is to identify the right audience," says the Bank. "You should study the product you want to sell. Who needs? Males or females? How old is your target customer? What are they interested in? List all the demographic characteristics of your audience. Then start creating your landing page. The better you understand your audience, the better you can create a more effective ad copy. "

Here is an example of a well-targeted landing page tailored for singles with relationship ideas:

A clear landing page

Another reason why landing pages do not convert is that they do not have a clear goal. They talk too much and lose the focus of a call to action.

"The title should be short, accurate and attract visitors so they can quickly understand what this landing page is offering," says the Bank. "Do not be too fake. Many people will not read it. Make the text short and try to persuade visitors to take action. "

The Bank suggests explaining your product or service to your audience:

  • Using 2-3 bullets and

  • A brief paragraph of text.


"Ask yourself, what do you want your visitors to do? Buy the product or send your phone number or email address? Then make that clear call-to-action for them, "says Bank.

Here is an example of a landing page with a precise goal - getting a free credit score.

A well-chosen offer

Sometimes, affiliates have an audience that they target with an offer, and then try to change or add another offer. If a conversion rate falls after the change, it's a sign that the advertised products or services do not fit the needs of the visitors.

"I have a very well-converted offer with my landing page. Then it expired, so I needed to find a new offer to replace the old one, "says Bank. "Unfortunately, the new conversion rate was not as good as the previous one - because I did not choose the right product for my audience."

The Bank advises you to do split testing with your offers as well as common A / B testing of your landing pages and take the time to find the right product or service for the audience you have.

Here are two examples of offers that fit an audience - parents keep their children healthy and safe.


Research in soil


Having a defined audience, a clear landing page, and an adequate offer are the cornerstones of a successful campaign. But if we go one step further in the preparation phase, ground research will be useful.

Bazi suggests first having a clue what other marketers promote more. "I love using BoxOfAds for this," he says.

Here is what he advises us to do:

  1. Search the market.

  2. Find some offers in a niche to test.

  3. Find proven landing pages for inspiration.

  4. Innovate. Do not just copy, but put your unique touch. Innovators earn the highest.

  5. Find Traffic Sources Find what works with your best offer.

  6. Deploy the test. Do not go crazy and spend thousands, try small but reasonable amounts to get data. For example, if a bid payment is $ 30 and you're testing the three-page target test at least $ 100 on each landing page.

  7. Optimize, optimize and optimize. Be a tracking crawler. A marketing tracking is your best friend.

  8. Once your test campaign is profitable, scale it!


Following this recipe should bring us knowledge about the market and other advertisers. As a result, we are less likely to make mistakes that result in non-conversion of campaigns.

"There is no other secret than following proven guidelines and remaining consistent," says Bazi. "And the real key is to deploy as many tests as possible. For every 10 campaigns you launch, you can only get 2 profitable campaigns, but those campaigns can last for months and even years!


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